Consumer Goods
| Name | Size | ||
| Taster's Choice video 1 | 1.34 mb |  |
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| Taster's Choice video 2 | 1.96 mb | |
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| 7 UP | 1.30 mb | |
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Will you lose the consumer because you don't have the right POP or POSM?
Probably you will. With lamas and panamas you however don't have that worry.Many fast moving consumer goods companies rely on lamas
and Panamas for getting the consumers attention in the last mile. Losing them here can be quite costly - you have already spent a
lot on allthe a-t-l campaingns using TV etc to get them there and some one else steals them from you because they have hard working
POP. That hurts a lot. Companies like Unilever, P&G, Johnson & Johnson, Reckitt Benckiser and L'Oreal can't be wrong when they chose
lamas as their trusted retail display unit. They don't like losing consumers in the last mile...Imagine your consumer shifting brands and the A-T-L campaign going to waste...
In today's market place, categories and sub categories of products are all beginning to look so similar. Consumers have plenty of
choice. If you don't hit them with the right message and the right spot with a stunning POP, all your ATL efforts can go down the
tube. Displaying products and getting the attention of consumers at the store level is a challenge for all. Bulky Wooden and Acrylic POP items cause you grief. Don't they?
They are bulky, expensive and give you a lot of problems. Ask your sales people - they will tell you how cumbersome they are. They
hate them - those unwieldy pieces. They are difficult to move around and it is a pain when you have to close the counter or shop.
Several companies have overcome the issue by ordering LAMAS. It is a patented system - it is made of printed thick paper but is
foldable and very easy to move around.LAMAS can save over 30% in storage and transport costs alone.
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Click to see film 1, Click to see film 2, Click to see film 3 )
When you want to fold it back it just takes few seconds, yes that's all, and it snaps back to shape. It has a
pop out foot and it is held in place by bands. They are printed on top quality paper and have a great impact.Flexible yet strong
You get a combination of flexibility and strength that has no parallel.It can be folded to a size of a carry-case and easily carried under your arm.
Imagine the cost savings, the flexibility, and the ease of installation. And most importantly the brand message at point of purchase so you don't lose that consumer.
Lamas - A revolution in POP
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